B2B LEAD GENERATION
turn prospects
into profits.
what our clients see.
493%
ROI
We deliver an average Return on Investment of nearly 5x for our B2B email clients. That's $5 for every $1 spent!
30
Meetings Booked
We generate an average of 30 meetings per month for our B2B email clients
50%
Open Rate
Our email campaigns generate a 50% open rate which is 30% above the market average!
7%
Reply to Opportunity
Our clients see an average of 7 sales opportunities from every 100 emails sent.
Audience Profiling & Database Creation
Identify and target the best prospects in your industry based on job titles, company size, location, company revenue, technologies used (the list goes on) and generate a database of "ready-to-buy" prospective clients.
Direct Response Email Copy
Crafting compelling and highly-personalised email copy that speaks directly to the individual you're targeting. Strategic personalisation of your outreach invariably equals more leads, and more closed deals.
Generate Leads, Close Deals.
By delivering you hot leads and booked appointments right to your calendar, your sales team will have a constant stream of opportunities to attack and close.
WANT A FREE GROWTH AUDIT?
What's included in a B2B email strategy?
A successful B2B email lead generation strategy involves identifying and targeting potential clients, crafting compelling email content, and employing effective follow-up techniques. This approach includes segmenting your audience, personalising messages, and analysing campaign performance. These elements combine to generate high-quality leads and foster strong business relationships. Explore the essential components of our B2B email lead generation strategy below.
Client Profiling
We'll deep dive into your business to identify your ideal client, and build a profile around all of the parameters that define them as such.
Database Creation & Personalisation
We'll then use the client profiles we've created to generate a database of "ready-to-buy" contacts. Each contact will be triple-verified and researched in order to personalise the emails we send.
Authoritative, direct response copywriting
The way a cold email is crafted is the difference between it ending up in the bin, or a closed deal. We write strategic, personalised emails that generate responses and booked meetings.
Email Sequencing
We build bespoke, data-driven sequences for every campaign, tailored around the target audiences' best window for open rates, the right follow up cadence for reply rates whilst ensuring we're front and centre without annoying your prospects.
Lead Generation
Our B2B email campaigns generate an average of 7 opportunities for every 100 emails sent. That means when we're sending 4,000 emails per month, you're getting 28 qualified opportunities with actively engaged leads.
Appointment Bookings
Do you need a digital sales person working around the clock? Well, we can deliver. With our Appointment Bookings add-on, we'll deliver booked meetings right to your calendar, all you need to do is turn up and sell!
Brands we've helped grow.
We take pride in delivering and servicing fully-integrated, proven digital marketing solutions. As your partner digital marketing agency in Sydney, think of us as your ‘plug-in’ marketing team that cares about growing your business as much as you do.
Stay Upright
CASE STUDY
360° SEO Strategy | Motorcycle Course Bookings
Mobiddiction
CASE STUDY
Paid Media | SaaS Lead Generation Strategy
iSTRAP
CASE STUDY
360° SEO Strategy | Organic Growth & Customer Acquisition
Fetched Co
CASE STUDY
Paid Media | eCommerce Customer Acquisition
Searce
CASE STUDY
Paid Media | B2B Lead Generation Strategy
Nordic Kayaks
CASE STUDY
Shopify store build | Paid Media | 360° SEO Strategy
Readiness Camps
CASE STUDY
B2B Lead Generation Strategy | Camp Attendee Acquisition
Composa Group
CASE STUDY
WordPress Website Build | Graphic Design
Frenkel Textiles
CASE STUDY
Shopify Store Build | B2B Wholesale Portal Integration
Unlock the growth your brand deserves with startd.
Get startd with a discovery call.
Got questions? We can answer.
WANT A FREE GROWTH AUDIT?
Digital marketing services.
We take pride in delivering and servicing fully-integrated, proven digital marketing solutions. As your partner digital marketing agency in Sydney, think of us as your ‘plug-in’ marketing team that cares about growing your business as much as you do.
SEO
We use a decade of expertise and advanced SEO methodology to drive organic growth. We analyse your brand, website, competitors, and market to find optimisation opportunities, ensuring your business stays ahead and boosts organic revenue.
Meta Ads
We execute comprehensive Meta ads strategies designed to maximise your brand's online presence. Our team of experts crafts tailored ad campaigns that drive engagement and conversions through strategic targeting and creative execution.
Google Ads
Get in front of "wallet out" traffic with Google Ads by targeting keywords and queries your ideal customer is actively searching for. Our tailored strategies, keyword research and direct response sales copy puts your brand where it needs to be, when it needs to be there.
B2B Lead Generation
We'll run hyper-personalised email outreach campaigns designed to generate qualified, high-quality leads delivered right to your CRM. Join our successful clients and reap the benefits of a digital salesperson working 24/7, around the clock, growing your business.
Web Design & Development
We produce top-tier websites and online stores across WordPress, WooCommerce, Shopify, and all major CMS platforms. Our expert team creates visually stunning, responsive websites designed to generate more leads and sell more stuff online.
Creative Production
Our high-quality video and image production will enhance your brand's visual storytelling. Our expert creative team creates engaging videos and stunning imagery tailored to your business needs across web, paid & organic socials, tv and traditional media.
WANT A FREE GROWTH AUDIT?
Frequently asked questions.
B2B email marketing involves sending targeted emails to businesses with the goal of building relationships, nurturing leads, and driving conversions. It focuses on providing value through personalized and relevant content tailored to the needs of other businesses.
B2B email marketing is highly effective in generating leads, nurturing prospects, and driving sales. It offers a high return on investment, with every dollar spent potentially generating $40 in revenue. It also helps in building long-term relationships with clients
The frequency of sending marketing emails varies depending on your audience. Some businesses find success with weekly emails, while others may opt for monthly newsletters. The key is to find a balance that keeps your audience engaged without overwhelming them
Effective B2B email campaigns include newsletters, promotional emails, product updates, event invitations, and drip campaigns. Each type serves a different purpose, from informing and educating to converting and retaining customers
To avoid the spam folder, use clear and relevant subject lines, personalise your emails, avoid spammy language, and ensure your content provides value. Also, ask recipients to add your email address to their contacts
Email segmentation involves dividing your email list into smaller groups based on criteria such as industry, job title, or behaviour. This allows for more personalised and relevant messaging, which can lead to higher engagement and conversion rates
Key metrics to track include open rates, click-through rates, conversion rates, and unsubscribe rates. These metrics help you understand how well your emails are performing and where improvements are needed
Lead nurturing is the process of developing relationships with potential customers at every stage of the sales funnel through targeted content. It helps move leads closer to making a purchase by addressing their needs and concerns
An email drip campaign is a series of automated emails sent to prospects based on their actions or specific timelines. This strategy helps nurture leads by providing relevant information at the right time, guiding them through the sales funnel.
let's talk.
Click the link below to book a free strategy call where we'll deep dive into your business, diagnose any existing growth bottlenecks and identify opportunities to scale. You'll walk away with a free growth audit worth $4k.